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Clowning around with charity: How McDonald’s exploits philanthropy and targets children

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With McDonald’s facing heightened scrutiny while being increasingly on the defensive over its role in harming child health, the corporation’s charitable activities deserve special examination.

Read this hard-hitting report published in collaboration with Michele Simon, The Small Planet Fund and Corporate Accountability International. McDonald’s uses charity to raise the visibility of its brand through Ronald McDonald House Charities — but only contributes to 1/5 of the charity’s budget.  The corporation also continues to market and profit from children in schools under the guise of charity and education. It carries its marketing to kids to a variety of venues – including online.