Photo: Flickr, Creative Commons, Raul Lieberwirth
In quick succession, Ireland and the United Kingdom joined Australia as the first countries in the world to pass plain packaging laws. According to health experts, removing branding from all tobacco products has the potential to move smokers to quit and to help prevent a new generation from starting.
But it wasn’t easy getting here. Tobacco corporations aggressively challenged these laws, going as far as taking legal action against Australia and Ireland for these public health efforts. With your support, though, these governments have stayed strong in the face of industry interference, emboldening other governments to do the same.