Major changes have flowed from our campaign to Think Outside the Bottle. Since its launch in 2006, 40 percent of people in the U.S. have switched from bottled water to the tap.
Compelled by global water advocates and government champions, the U.N. General Assembly upheld the fundamental human right to water.
In 2008, the U.S. Conference of Mayors resolved to phase out city spending on bottled water. Cities have since saved millions of taxpayer dollars, instead promoting public water systems.
The Think Outside the Bottle campaign compelled top bottler Pepsi to label the sources of its bottled water – all too often, the tap.