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Hello. My name is Tanya Fields, I am a single mother of four and Executive Director of The Black Project. ...
Corporate Accountability demands for the retirement of Ronald McDonald, the character at the center of the fast food giant’s destructive marketing campaign to children.
The report, “Slowing Down Fast Food: A Policy Guide for Healthier Kids and Families,” documents ways in which city and ...
This fact sheet explains some local policy tools that can help reduce the negative impact of fast food in our ...
We partnered with Anna Lappé, sustainable food advocate and author of Diet for a Hot Planet, to create Food MythBusters. Through videos, digital organizing, and media coverage, this initiative has reached over 7 million people and debunked some deep-seated myths about our food system.
In 2011 and 2012, Corporate Accountability International played a key role in advancing a resolution at McDonald’s Shareholders’ Meeting. The ...
The organization is shifting the public climate around kid-focused junk-food marketing. In response, the fast food industry has made a wide range of changes to kids’ meals and kid-focused promotions.
At the 2011 McDonald’s shareholders’ meeting, the organization worked with allies to advance a resolution calling on the burger giant to document ...
In 2010, San Francisco passed a groundbreaking ordinance requiring kids’ meals with toy giveaways meet basic nutritional standards. Dedicated grassroots organizing successfully countered McDonald’s financial and lobbying clout.
To most children, Ronald McDonald is the very embodiment of McDonald’s. But Ronald McDonald is far from an innocent clown. Rather, as this stunning report reveals, the character is the product of a well-orchestrated and shrewd marketing strategy by America’s king of fast food. By connecting its corporate image to a fun-loving clown, McDonald’s gains a tremendous amount of positive public relations. And what better way to bypass parents and market directly to children than through a clown – the icon of circuses and children’s parties.