Corporate Accountability fully supports SEATCA’s campaign to challenge attempts by
the Philip Morris-funded Foundation for a Smoke-Free World to interfere with the
public health community’s ability to assess and report on the global tobacco epidemic.
Philip Morris International (PMI) has long tried to disrupt the vital role the global
tobacco control community plays in curbing the tobacco epidemic. In 2017, Reuters
exposed PMI’s massive clandestine campaign1 to undermine global public health
policymaking. The investigation revealed internal documents naming SEATCA directly
as an organization the industry found particularly concerning to its tobacco operations.
One such document even states, “we’re still building ASEAN-wide counterweights to
SEATCA, the major ATO [anti-tobacco organization] in Asia.”2 A central and important
component of SEATCA’s global tobacco control monitoring has been its Smoke-Free
Index, first published in 2016.
Meanwhile, it has become increasingly clear that this PMI-funded foundation exists to
advance the goals and objectives of the industry itself, pushing the same “smoke-free”
narrative about its deadly and addictive tobacco products. That’s why the foundation
has been roundly rejected by tobacco control institutions the world over—from
respected universities to the United Nations—as a blatant smokescreen for the
industry to interfere once more in public health research and policymaking.
The Philip Morris-funded foundation’s attempt to trademark the term “Smoke-Free
Index” is simply its latest attempt to muddy the waters on tobacco control globally, and
to block the vital and legitimate work of organizations like SEATCA monitoring and
countering the global tobacco epidemic.
We fully support SEATCA’s campaign to save lives from the devastation of the tobacco
industry, and urge regulators and decision-makers around the globe to reject the
trademark application for the “Smoke-Free Index”—and all other tactics of the Philip
-Michél Legendre: Associate Campaign Director, Corporate Accountability
For media purposes:
Corporate Accountability stands alongside SEATCA in rejecting Philip Morris International’s latest attempt to undermine progress on global tobacco control. The so-called Foundation for a Smoke-Free World has already been exposed and discredited as nothing more than a smokescreen for the deadly corporation to interfere in public health research and policymaking globally. Its bogus “smoke-free” label aims to bolster its profits by pushing yet another generation of deadly, addictive tobacco products. And its trademarking of “Smoke-Free Index” is just another thinly veiled attempt to push these products—while blocking the legitimate, lifesaving work of organizations like SEATCA that have been using the term for years. The global tobacco control community isn’t fooled. We urge regulators around the globe to reject the foundation’s trademark application—and any other attempts by PMI and its proxies to interfere in lifesaving tobacco control measures.